CREATING CONTENT
THAT INFORMS, AFFIRMS, CAPTIVATES, AND MOTIVATES.
"We have someone in the office
who's a good writer."
We hear that all the time and have no reason to doubt the abilities of Don from Inside Sales. But the very fact that you are at this site says you're looking for a bit more than he can offer.
Our passion lies in understanding your product or service, knowing how best to reach your target audience and showing the many ways that can be done using an effective content strategy.
We love what we do and love even more seeing the results we achieve with our clients. Sorry, Don.
SERVICES
Job Stories/
Customer Testimonials
No one can tell your story better, more effectively — and more convincingly — than your customers. For three decades we've been generating content that touts customer successes — and the way our clients' product or service helped make that possible. Your message from their perspective: a proven winning formula.
On site
photography/video
Compelling images and video bolster the content we generate for our clients. While having a salesperson capture the action with a smart phone may seem sufficient, a quality story deserves quality images. We offer photo and video services (including drone work) that best fit your needs, meet the demands for print and online reproduction, and become your property.
Making it Work
for You
Creating the content is only the tip of the proverbial iceburg. Ensuring that message is seen by the right audience — one that will garner inquiries, generate buzz, increase visibilty, etc. — is the real key to our success. And making that content work for you, repeatedly, in any number of different print or electronic media outlets maximizes your marketing dollar.
E-Newsletters
It has been said that "the power of the press belongs to those who own one." Amidst the constant barrage of random online messaging, an
e-newsletter makes that ownership possible. From insightful, technology/service-specific articles to more general company news, you cultivate relationships, you engage your audience, you control the message.
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White Papers/Tech Briefs
Wanting to show expertise in a particular subject or technology? Nothing sends that message like a white paper. Written properly, a white paper or technical brief can help readers understand an issue, solve a problem, or make a decision based on your particular solution.
The proof is in the paper.
Corporate Profiles
A well-crafted corporate profile can be a powerful tool when the target audience is investors, stakeholders, prospective buyers and new clients.
More than just numbers, every company has a culture, a soul, a story to tell. We can tell that story in a way that is interesting and engaging. We'll help get you ready for your closeup.
1989
Year Established
1,300+
Projects Completed
239,000
Miles to the Moon
"Regardless of the changes in technology,
the market for well-crafted messages will always
have an audience."
— Steve Burnett
The Burnett Group
MEET
With roots in B2B marketing communications and public relations, Larry Trojak has more than three decades' experience making his clients' message heard in an increasingly noisy market place.
Larry Trojak, Owner, Trojak Communications.
Adept at both new and traditional technologies, Trojak has represented clients in industries that include: construction, demolition, recycling, geopositioning, water and wastewater treatment, material handling, aggregate processing, mining, and more. The one constant throughout this diverse range of projects has been an ability to generate a clear, concise message, then put that message to work for his clients.
CLIENTS
Past and Present
LaBounty Manufacturing
Genesis Attachments
Granutech Saturn Systems
Schwing America
Schwing Bioset
Terex
Topcon Positioning Systems
Genie Industries
Erin Recycling
The TORO Company
Bay Shore Systems
Central Wood Products
CEC, Inc.
Kolberg-Pioneer
Miratech, Inc.
PCL Construction
Buell
Tigercat Int'l., Inc.
Morbark, Inc.
Kubota Americas
K-Tec Earthmovers, Inc.
Masaba, Inc.
LBX (Link Belt)
SSI Shredding Systems
Scarab Manufacturing
Frank-Lin Excavating
Rotochopper, Inc.
CONTACT
Inquiries
For any inquiries, questions or comments, please call: 612-669-8190 or fill out the form below.